ATTORNEY MARKETING : Partly one of this information we will look in depth at a comparatively new wrinkle in attorney marketing for law firms known as “attorney-client matching services & part one targets the details about these firms. Part two gives you my conclusions and recommendations as a result of my research. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 based on Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver individuals to perfect solution for their particular needs and the yellow pages is unquestionably not really a great place to choose a lawyer I am certain that you’d agree. Additionally, in line with the Pew Internet & American Life over four million consumers and small businesses currently look for legal services via the Internet every month with your numbers expected to go up to over seven million by 2007. I think you will see this can be a huge market getting larger. It’s imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying attorney marketing vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace.
Law Firm Marketing Strategies
What I will not be speaking about here is attorney-listing services. Please don’t get confused between attorney-listing services and attorney-client matching services. Both majors in the attorney-listing services arena are Lawyers dot com or FindLaw dot com that are used by many in attorney marketing for law firms. With attorney marketing one might need to get a minor listing on one or both of these two major sites. Both do drive a massive amount traffic for their sites for certain (in the millions of visitors per year). If you do get a listing then track your results carefully and see if being in the middle of a bunch of listed attorneys actually does produce clients for you. Please don’t spend more to them than the basic listing that will run about $150 approximately each month, at least before you can document results with the basic listing. Also, don’t buy your website through either of these, even if after testing you find good results, for several reasons that can be found underneath the Internet attorney marketing tab on my website. One last note here, you probably don’t want to check all of the lesser attorney-listing competitors like LawInfo dot com, LawCore dot com or AttorneyFind dot com is my take, however should you make sure to track your results. The rest of this information is about attorney-client matching services.
In the attorney-client matching field there are five competitors for the attorney marketing dollar offering online attorney-client matching services. The initial and originator is LegalMatch dot com and its newer competitor being CasePost dot com in addition to a third competitor LegalFish dot com. Both big players offering almost anything in attorney marketing, Lawyers dot com and FindLaw dot com; have recently begun to give you a version of attorney-client matching services. Lets start with LegalMatch that was established in 1999 and is situated in San Francisco. LegalMatch works on the double blind matching system. By double blind they mean the buyer does not see identifying information regarding who the lawyers are and the lawyer does not see identifying information regarding who the individuals are although all of the cards are put available for both to see before any contact is created between them. Through an allocation model LegalMatch makes the decision about which lawyers have the consumer’s information. Consumers can opt into “priority service” for a fee to talk to a LegalMatch staff attorney about their case and work with that attorney in selecting the attorney for his or her case. LegalMatch does have partnerships together with the Utah State Bar Association, ATLA and NACDL. Membership fees just for this attorney marketing vehicle run from $2,500 to $25,000 per annum (they will finance the membership fee if desired) dependant upon practice area and geographic location with the attorney. For example, a PI attorney in Los Angeles would likely be charged more than a family law attorney in Los Angeles, while your family lawyer in Peoria is likely to pay lower than your family law attorney in Los Angeles. Their guarantee is made of extending your membership at no fee until your revenues have exceeded the charge you paid them. The facts with the guarantee are on their website.
Law Firm Advertising Ideas
A relevant digression here, because it model isn’t a lawyer referral program, a pre-paid legal service plan, some pot or cooperative advertising or maybe a directory listing service it is not susceptible to ethics rules around much of attorney marketing it has been asserted. Recently the Professional Ethics Committee with the Texas State Bar was looking into these practices and this committee received a seven-page letter (May 26, 2006) in the FTC that has been consented to using a unanimous vote with the FTC commission members that this attorney marketing practice is definitely ethical.
Already the states of North Carolina and South Carolina found the practice ethical. The Rhode Island Supreme Court specifically named within an ethics opinion that online matching services are ethical. Finally, the Utah State Bar (a mandatory bar) has retained LegalMatch as his or her lawyer referral service clearly indicating their considering LegalMatch’s ethical nature it usually me. Naturally you really do need to consult with your state bar to be certain it is deemed an ethical practice inside your state. Now time for the number of choices from the marketplace.
Lawyer Marketing Services
CasePost, operating out of Southern California, was established in 2002 is usually a second player in this subject of attorney marketing. They operate in a similar way as LegalMatch in matching clients with lawyers; however, the directory is important of attorneys is proven to the consumer immediately. An individual can decide whether they need to remain anonymous or give their details to the attorneys. An individual is restricted to four attorney responses. Thus the consumer determines what attorneys can get their information. In May of 2006 CasePost has created a major expansion because of their partnership with HandelOnTheLaw dot com that may be powered by a prosperous nationally syndicated radio show on over 120 stations with attorney Bill Handel. This show have been running since 1985. They likewise have a strategic relationship with LegalZoom dot com that began in 2006 that has increased their reach. Like LegalMatch the membership fees just for this attorney marketing vehicle are from $2,500 to $25,000 per annum (financing is accessible if desired) dependant upon practice area and location. Their guarantee into a member is based on a minimum volume of referrals in the year.
LegalFish is usually a third player in this particular arena. It entered the market industry in 2003 and it’s operating out of Chicago. It is a bit better than additional two in a few ways. Such as other players the consumer can input their information and post their cases to the site likewise give their identifying information or not. In many different cases LegalFish will contact the posting consumer themselves by telephone or email to delve deeper into the requirements the consumer so they aren’t totally automated. There’s an allocation model used by LegalFish in referring the cases recommended to their members. Another difference is LegalFish charges a monthly fee just for this attorney marketing vehicle including $180 to $750 to members which are non-contingency based practices. For contingency based practices the fee ranges from $1600 to $5000+ monthly only if for example client retains the attorney. If LegalFish does not deliver a referral to a member that retains that attorney they don’t charge a fee compared to that attorney for any month (a type of a guarantee). Creating something of your “shared risk” system. Naturally, using this type of shared risk system, long-term success for each uses LegalFish’s ability to build new client opportunities and create requirement for legal services, and their member attorneys’ability to transform those referrals to paying clients. Each will need to “pull their weight&rdquo ;.Finally, LegalFish reports they’ve been particularly purchased serving the solo and small firm market with ten employees or less.
Small Law Firm Attorney Marketing
Your next player in that attorney marketing arena is Lawyers dot-com (mentioned earlier in the following paragraphs about their directory listing or attorney-listing service) using their new Attorney Match Service. If you want to their homepage what shines on it homepage is their “Find A Lawyer Quick Search&rdquo ;.This is their unengaged to the customer attorney-listing service (this is the reason why you might test a listing at their side and track results). To reach the Attorney Match Service you should state to mouse click on “Contact Lawyers” navigation tab or notice it available online for at the summit entrance page. Clicking on it goes towards page when you input your zip code plus the practice area you are looking for, however, this also tells you how many lawyers one can find listed that “are interested in receiving your request&rdquo ;.You are required to complete the identifying information along with other case information. Once you do that you observe the attorneys listed and choose the ones you must send your request to and look forward to their replies. The fee for any attorney member is $495 every year, however, you might want a biographical level listing on the site to get on the Attorney Match Service and that is $150 or even more on a monthly basis dependent on how large is your firm. There is absolutely no guarantee just for this service.
Individual Attorney Marketing Plan
The very last player in that attorney marketing arena is Thompson’s Findlaw (mentioned earlier just as one attorney-listing service) using their new attorney-matching website http://www.LegalConnection.com. The FindLaw system is just like the Lawyers dot-com system with three steps of #1 Select your legal need; #2 Show about your case; and #3 Pick the attorney you got it for you. It’s not the same as Lawyers dot com’s system for the reason that have broken it with their attorney-listing services completely with specific dedicated website. Their fees generally run from $500 to $1000 on a monthly basis dependent on your practice area and geographic location. They don’t really use a guarantee. They actually report that they actually do set targets for each geographical area as well as practice combination after which will manage their attorney marketing for getting positive latest shopping results for attorneys.
Well, nowadays we have the many players in that niche of selling for law firms with a lot of information. I think it is going to be imperative should mention one other item. Both Legal Match and CasePost have negative information to the Internet plus it need to be considered. If you want to Google and search the term LegalMatch after which do the same with CasePost you are likely to be able to find details in regards to the negative information. One location that covers the negative info on LegalMatch with relevant links reaches Wikipedia dot org (go to the site and find LegalMatch) although that is definitely disputed as not being sufficiently neutral in tone, which is Wikipedia’s requirements.
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