RECRUITMENT SOFTWARE : Offering high quantities of process automation, recruitment software plays an indispensable part in reducing a staffing agency’s administrative burden.
However, today’s recruitment software are created to do a whole lot more than simply reduce paperwork. They can produce a significant contribution to a company’s marketing and sales activity. Effective client contact management and timely, personalised business communications are essential to the success of any recruitment software company.
The first step in getting more from your own marketing and sales activity is to better understand your existing and prospective client base. In the present frenetic business environment it’s not enough to send generic email shots to everyone on your database and hope they generate some interest.
With numerous demands on their time and attention, your existing clients and prospects surely won’t appreciate another bland missive to an already bulging Inbox. Worse still, they might simply block all future email communications from you.
#1. An Audience of Just One
The occasions of “load and send” email campaigns are long over. Today email marketers are dedicated to increasing response, conversion and retention rates using a combination of personalisation, segmentation and triggers.
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Increasingly segmented and triggered emails are driven by behavioural data, such as for instance which links a recipient clicked, whether someone did or did not open an email, what pages they visited on the sender’s website or whether or not they did or did not take a specific action.
#2. Design Matters
Something like 95 percent of commercial email campaigns are submitted HTML today. As a result, design is now critical for numerous reasons. Recipients could have their email setup to block images. Many individuals now use their Outlook “preview panel” as a handy filtering tool to weed out unwanted emails.
Designers also need to take into account inconsistent rendering by different email clients. Just how an email looks on Gmail differs from Yahoo, for example. Some designers have adopted a purely graphical method of email campaigns in an attempt to bypass content filters, but this brings us back again to where we started.
Bombarded by evermore pre-approved offers, most people will only read about 15-20 commercial emails per day, and in many cases much less. As a result, layout, readability and usability are critical to differentiating your emails from everyone else’s. In fact your email will have just seconds to provoke interest, convey value and trust, and prompt action.
#3. Democracy at the Office
Email has been described as the best democratic kind of marketing communication. After all, oahu is the recipient who decides whether they want to opt-in or opt-out of one’s mailing list; if and once they open, read and act on your email; just how much information they wish to share with you; and when they want to unsubscribe.
Recruiters that do not desire to fall foul of increasingly stringent anti-spam legislation and even build genuinely lasting client relationships will learn to deploy various tactics to extend trust and make brand loyalty, for example ensuring only permission-based emails are sent from the company.
Switch the signal from a double-opt in subscription process, and publicise your privacy policies. Those recruiters recognised and trusted by clients and prospects should be able to mine for additional information. Therefore, this will make them deliver higher value emails through ever-greater personalisation and segmentation.
#4. Mail Centres
Today’s sophisticated, created for purpose recruitment software, for example Bond Adapt, RDB Pro and Eclipse integrate with third party email clients and offer a range of contact management or Customer Relationship Management (CRM) features.
Chris Pawsey, Business Development Team Leader at Bond International Software (UK) Ltd, explains: “Bond Adapt integrates email via Microsoft Outlook. Since Outlook is and away industry leading product we (Bond) utilize a number of the functions therein. Additionally it is possible to integrate Bond Adapt with other email clients.”
It is this contact management or CRM functionality that permits recruitment software agencies and staffing professionals to create and retain email, letter and fax templates; conduct email marketing campaigns; and record response data. However, what these applications no longer can do is prepare ads, or ensure promotional activity is properly monitored and measured to ensure continuous improvement.
#5. Case of Design
If you would like your emails to reach generating interest in the services then they should generally look professional. Don’t increase the risk for same mistake many applicants do when sending CVs/resumes reacting to job advertisements i.e. forget to spell check and proofread them properly.
If you return some text packed with spelling mistakes, do it yourself sales and could permanently damage your credibility. Next, send test versions of one’s emails to yourself. You may sign up to several free email account providers for example Yahoo, MSN Hotmail and Google’s Gmail.
Include these email options in the test mailings. The idea here is to catch any formatting errors that may display in the different email programs. It’s quite common to discover a HTML email that appears great in Outlook and it’s missing each one of its images in Yahoo or Gmail.
If your email it’s also advisable to ask yourself one fundamental question: “How relevant is that this email for the recipient?” Don’t imagine that the grateful recipients will automatically realize why your email is strongly related them. Often it must be spelt out.
Succinctly explain how your recruitment software company will help them and why now is really a good time to buy your services. You may want to consider a professional copywriter to help you you. Two of the very most great ways to highlight the relevance to your offer are to include a robust increased exposure of favorable effect on self-confidence and your offer exclusive.
Tailor any promotions you take so that they’re exclusive to your recipients, giving them a robust reason to behave immediately. Not to mention facing an avalanche of business emails anytime we visit our In-boxes lately you can also find the ubiquitous spam, much which goes along with a added threat of viruses.
In reality, been unsuccessful article in London’s Metro daily newspaper suggested that possibly one holdings and liabilities 43 emails received world-wide is have been infected with some harmful entity. So, besides your email have to compete with the recipient’s limited time and attention, what’s more,it ought to overcome their fears and apprehensions.
Even with an above average knowledge of your market, establishing which email design elements work will be a case of trial and error. To guide you identify weaknesses and develop strengths, it’s a good idea to take the one email design after produce few variations (split test). Just like, you could possibly utilize same headline and supporting image, but affect the subject line. Response levels and email tracking will allow to find good and bad points to your promotion.
#6. Design Tips
Subject lines needs to be clear, direct, eye popping and benefits related, just like “Lower recruitment software spend by 60%.” Just as other options advertising, emails have to capture the reader’s attention within the primary number of sentences. Otherwise, it’s all over. The hook should deemed a distillation to your email’s overall message and strongly capture the fancy of the reader’s self-interest e.g. what can they get, just how can they benefit.
#7. Sign Posts
Generally it’s considered best practice to prevent your emails text length to about 250 words. The body copy must support your “hook” by having a clear look at benefits, after close by having a clear, direct call to action. It’s essential there’s no ambiguity about what you want the recipient for you to do e.g. “take a look here,” “register now,” “reply.”
#8. Mind Your Language
A well-written email message uses the active voice and short, concise sentences. This is being the stark the fact is that a number of readers won’t progress beyond the primary number of lines. You have to be clear, direct and look at how your offer benefits the reader.
#9. Readability
Almost as critical as anything you say is when you present your text to your reader. Make sure you prevent your paragraphs short – not necessarily than five lines. Use 1.5 or double line spacing, along with font that’s easy on the eye and sufficient to read. Use bullets to emphasize key points, but avoid text overall caps or multiple exclamation marks.
Set text width at 68 characters or less per line since it displays correctly in e-mail applications. Also, avoid breaking or wrapping URLs into two lines – you can get technical problems. Slightly more barriers you take away the better your odds of having a positive response.
#10. Keeping Track
Having segmented your audience, prepared your marketing message and sent your email out, you’ll wish to know it is often received and acted upon. Tracking email responses is a must if you happen to to find and eliminate weaknesses and build upon the strengths from your campaigns.
Below are some suggestions that enables you to observe and analyze the effectiveness of your e mail marketing for free. For accuracy, ensure to use a unique tracking code every from your different email test variables and keep accurate records.
MS Outlook offers you a straightforward tracking facility which informs you each time a message was sent, when it arrived so when that it was opened. The side effects here is that if the recipient just glanced sign in email around the panel view in their Inbox then deleted that you’ll only know because you will never receive a corresponding “read” message on the Outlook tracker. To change on MS Outlook 2003 email tracking:
- Launch MS Outlook
- Click on the Tools menu opening into the page, scroll down and click Options.
- Click E-mail Options, which can be top-right within the Preferences page.
- Next, click Tracking Options.
- Choose Read receipt and/or the Delivery receipt check boxes
- Click OK.
One idea is to only ask respondents to position something unique around the subject line that gives tracking code to your email campaigns. However that puts the duty of responsibility with regards to your respondents, which is an activity chances are you’ll to avoid. Instead us the subsequent little trick to automatically place what you dream about around the subject line on the response email message:
Click during this example:
mailto:user@domain.com?subject=Send-Info.aboutyourcompany
Replace user@domain.com in the above mentioned example with the current email address you want to use and an exclusive campaign code. When the above mentioned link is visited as part of your email promotional message, the writing rigtht after ?subject= automatically appears around the subject collection of a fresh email message. These businesses work generally in most email packages.
#11. Vital Statistics
If you can get even the standard website statistics yourrrre able to track hits to your web pages by locating a question mark (?) after your web address (URL) when found in each email promotion, with your tracking code. Including, you send 3 email promotions. Each carries a corresponding URL tracking code:
- Email Ad 1. http://www.yourdomainhere.com/homepage/htm?EM1
- Email Ad 2. http://www.yourdomainhere.com/clients/htm?EM2
- Email Ad3. http://www.yourdomainhere.com/applicants/htm?EM3
Hyperlinks with your unique tracking codes added to the top on the URL don’t adversely affect the capability of recipients to reach your web pages the slightest bit, but will seem around the server log files. To discover the exact volume of hits that a special email generates, review of your log files within hours or days of sending your mail shot.
You can even examine utilizing your ISP or web host for use of your log files. If you can not mind having other peoples advertising with regards to your website then there is simply a choice of free website tracking services available.
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