Wednesday, November 20, 2019

Consumer

A consumer is one that buys good for consumption and not for the resale and commercial purpose. The consumer is an individual who pays some amount of money or the thing required to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalised marketing, permission marketing, and mass customisation.

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